River Island introduces premiumised store concept that shines a light on in-house craftsmanship
posted by Jordan on 2022-10-14
London
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Architectural interiors and branding studio Draw Creative has collaborated with British fashion house River Island to create River Studios, a new retail concept designed to reinvigorate the high street. Making its debut in Derby this month, River Studios introduces a modernised take on the retailer’s brand, while paying homage to its craftsmanship and family business culture.
Jess Codrington, co-founder at Draw: “Chris and I have a long relationship with the Lewis family and River Island, so we were delighted to be involved with the next evolution of the brand from start to finish. They have always been very agile, not afraid to explore new developments and evolve with the high street.”
Steven Morris, retail director at River Island: “Reinvention has always been at the heart of River Island, with our business is adept at evolving alongside – often ahead of – the high street. By trialling River Studios, we aim to create a seamless, premiumised experience for the customer that tells them a story – about our design process, which not that many know of, and the fact we’re still family owned. We believe the concept proposed by Draw perfectly encapsulates that. We’re really pleased with the store and excited to see what comes next”.
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