![](https://retaildesignblog.net/wp-content/uploads/2020/10/2019-1007-Rupee-Bar_0250-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/06/Alienware-theme-store-by-Gramco-Kunming-China.jpg)
The design of gaming PC brand “ALIENWARE” store and its internet café zone. Inspired by the brand concept “ALL POWERFUL”, taking advantage of the five-meter-high ceiling of the store, this design uses lighting fixture which extends down from the top, and makes the ceiling design a corresponding style with the display desks. This design emphasis on customers’ experience of store visiting and products, also brings out powerful and high-tech features of ALIENWARE. In the Internet café zone, a strong gaming atmosphere is built with a stage-like 5 vs 5 team fighting area.
Designed by Gramco
Photography by Misae Hiromatsu
![](https://retaildesignblog.net/wp-content/uploads/2016/06/Alienware-theme-store-by-Gramco-Kunming-China-06.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/06/Alienware-theme-store-by-Gramco-Kunming-China-05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/06/Alienware-theme-store-by-Gramco-Kunming-China-04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/06/Alienware-theme-store-by-Gramco-Kunming-China-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/06/Alienware-theme-store-by-Gramco-Kunming-China-02.jpg)
Add to collection