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The Samsung pop-up store has been installed as a temporary store in February 2016 to support the Germany-wide launch of the Samsung Galaxy S7 smartphone. The shop is located on the Zeil in Frankfurt, one of the busiest shopping streets in Germany.

The main design element was the use of strong black and white contrasts in form of a tunnel-shaped installation that has a kind of “pull” effect on the customer and almost “ropes” him/her into the Store. In the middle of the tunnel there are aquariums that allow the customer to test the water resistance of the device.

Designed by Cheil Germany GmbH
Photography by Volker Hilbrich

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