Zhima Health in Chengdu: New Application of Traditional Means
posted by lebrandstrategy@gmail.com on 2023-02-13
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In August last year, Zhima Health, a brand owned by the renowned TCM firm Tongrentang, put its first store in Southwest China in place, which lies in the intersection of Chunxi Road and Zongfu Road in Chengdu, the capital city of Sichuan Province. Its interior design and facade renovation projects were completed by WUUX Architecture Design Studio. Tracing back to the development of Chengdu and the brand Tongrentang originated from Beijing, it is noted that they resonate with each other to some extent even though they have seemingly irrelevant histories.
Design Team: Wang Yong, Teng Shujun, Yu Yue, Jiang Fugang, Liu Yutian, Jia Zhiyong, Zhu Chenxu, Tan Wei, Zhang Guiying, Song Wenshu, Liang Fan, Wen Huijie, Shen Xiaoxue
Executive Head: Peng Shanxiang, Zhu Chenxu
Soft Outfit Design: WUUX Architecture Design Studio
Lighting Design: PROL
Photography: Zheng Yan
Video: Rock Xiao
Project Planning: Le Brand Strategy Agency
Copywriting Agency: NARJEELING
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