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Adjacent to the intersection of Yuyuan Road and Changde Road, the project is outstanding on the ground floor of Crystal Galleria in the Jing’an Temple business district in Shanghai. Taking advantage of the site, the floor-to-ceiling windows with panoramic views on three sides serve as the street interface. Paying attention to the product display, INGROUP expresses the brand genes of adventure through scenes and dynamic images of the natural environment, visually connecting the product display and the flow of people in the street to attract customers.

Creative Director: Raven Wang

Design Director: Helki Lin

Design Team: Lu Feng, Peng Li, Dan Li, Xiaojun Chen

Construction Company: Shanghai Zhitong Construction

Photography: SFAP Photography

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