A brand created by Indian chocolate connoisseur and India’s 1st certified chocolate taster- Nitin Chordia. Kocoatrait aims to introduce a wide range of premium chocolate-based products for the Indian market.

The logo is clean and minimal in appeal, with a geometric mono-linear font. The tagline appears before the word mark to create emphasis on the key words that describe the brand.

For the packaging design, we looked at the artistic nature of chocolate making and that inspired the coloured brush strokes that became the primary graphic element.

The designs can be extended to various product categories within the brand, giving it an upmarket and sophisticated look. You can see our projects and get in touch with us on impprintz.in

Curator’s Insight: The packaging design is lively and artistic, with a brush stroke element that conveys the finesse and flair of chocolate making. The design is scalable and can be extended to different product lines, establishing a coherent and appealing brand appearance.