Currently, most beauty salons are dominated by neutral colors such as beige, wood, and black and white. There are no domestic beauty brands that adopt strong spatial color. Therefore, we decided to boldly use Beauty π Cloud White’s VI color to seize the opportunity to become the first color IP. The main VI color is applied to the exterior facade and small interior spaces, instantly impressing people that the color of the brand is green. Blue, as the auxiliary color, is extensively used in the indoor public areas to balance the green and achieve a natural, refreshing, and tranquil feeling in the space.
Design Firm: ISENSE DESIGN (www.isensedesign.cn)
Chief designers: Sissi Bu, Chen Liang
Photographer: Lv Bo