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Coinciding with the one year anniversary of its fragrance and beauty line, Dries Van Noten has inaugurated a new boutique in Paris, and it’s right in between the existing men’s and women’s retail spaces on quai Malaquais. The store is entirely dedicated to its fragrances and beauty products and occupies a 60 sqm. (646 sq.ft.) corner unit on the ground floor of a listed building erected in 1625. The interior design, meticulously created under supervision of Belgian designer Dries Van Noten himself, both acknowledges and references the historic significance of the building which once was the palatial home of Prince Francis II Rákóczi (1676-1735).

The space has been elegantly restored to reflect Van Noten’s distinctive aesthetic, taking ample cues from the fragrances along the way. Historical accents sit alongside contemporary design, while furniture pieces from different periods are a nod to the eclectic range of references and inspiration within the Dries Van Noten collections. The interior design’s focal point is a 17th-century Flemish tapestry depicting a baroque scene of a pergola amidst a garden oasis, a nod to the designer’s passion for floriculture. Mind you, the tapestry has been restored by De Wit royal manufacturers, a Belgian specialist in textile conservation, and the design is inspired by the work of Dutch painter and architect Hans Vredeman de Vries.

Another eye-catching element is a chandelier composed of different kinds of Venini glass from the 1970s which is integrated into the central floor-to-ceiling vitrine. A 19th-century bureau from the Swedish Gustavian era sits alongside vivid shades of citrine across textiles and fabrics. The flooring comprises deconstructed marble which has been crafted using different forms of white marble as an innovative interpretation of traditional cabochon flooring. Lastly, shoppers can marvel at a so-called Cabinet de Curiosité room entirely in black which presents archive pieces available for purchase alongside accessories and jewellery pieces.

Images © Dries Van Noten
Photography: Jean-Pierre Gabriel


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