IN. X: WANG BBQ Hepingli Store Strategic Catering Space Design
posted by lebrandstrategy@gmail.com on 2023-07-24
Beijing
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WANG BBQ is a regional dining brand that has undergone a revolutionary reset to break free from obscurity. Its distinctive spatial environment embodies a “powerful impact” with sunset-themed elements, fostering an unforgettable dining experience. The space combines freedom and surrealism, attracting young customers seeking adventure and joy. The design integrates circular elements and private dining rooms with specialized service. IN.X, the mastermind behind the transformation, aims to expand the restaurant’s influence and cater to the younger generation’s needs. WANG BBQ stands as a beacon of light, welcoming all to savor delicious skewers, enjoy life’s adventures, and embrace authentic moments.
Interior Design: Beijing IN•X Design Co., Ltd.
Lead Designer: Wu Wei
Design Team: Liu Chenyang, Jia Qifeng, Zhang Shun
Interior Furnishing: Ying Zheguang, Song Jiangli
Lighting Design: Uniimport
Visual Output: Fayoung Design
Project Photography: Boris Shiu
Project Videography: Xiao Shiming
Copywriting and Planning: NARJEELING
Project Planning: Le Brand Strategy Agency
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