We were hired to design the headquarters of a local brand called Venus Factory which is a young jewellery brand. In the space we did the brand´s offices, a small photo studio and the showroom.
It is an and old and industrial small building which you access to from a little silver door that leads to the stairs, once you reach the top you arrive to the showroom (aka: the “public” part).
We design for each brand, based on each brand´s identity. At /tomboy/ we focus on trying to captive the brand´s core and transform it into an experience for its clients.
Venus is one of the coolest brands currently in Argentina and its very coveted by celebrities and stylists, so the space we designed should reflect the brand and attract the clients.
The naming of the brand is in part an homage to Andy´s Warhol “The factory” so the scouting they did for the location was key and it was our duty to embrace the industrial feeling that it had and work around that. Also we like to conceptualize for our design projects so we felt like ” Studio 54″ essence was the right starting point, so we it took it as inspiration, and then there is the result. Hope you like it.
Designed by tomboy