Mad Organics bars make organic, plant-based snacking tasty, fun, and approachable for the health-conscious. With no mysterious components, their short and simple list of safely sourced, organic ingredients ensures a clean, healthy, and delicious experience.
Our branding approach strikes a delicate balance between energy and playfulness, presented through engaging and vibrant aesthetics. To better communicate the brand ethos, we created “Mad Man” – a character designed and animated to embody the brand’s energetic and playful spirit. The vibrant color palette, representing each bar ingredient, and the carefully chosen typography, which blends boldness and minimalism, perfectly complement the brand’s identity.