Simi Mama Birtoka is a small family business selling high-quality organic products such as jams, chutneys, syrups and juices. The core values of the company are family, nature and health.

I have redesigned the packaging for three chutneys and a grape seed and peel powder honey product. I wanted the packaging to express both kindness and premium quality, just like the products do. My main objectives in designing the boxes were to ensure that they would hold the products safely, to let the colours and textures of the products be clearly seen, and to draw the attention of the customers.

The colours and the illustrations were inspired by the main ingredients of the range (apple, apricot, peppermint, elderflower, grape seed). The illustrations on the sides of the boxes tie the packaging together, creating a harmonious visual image.

For the boxes, I’ve chosen a unique opening mechanism that helps to distinguish the company from the other competitors in the market, while also remaining true to its core values.