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Just as everybody has has a unique face, everybody carries a personal, unique beauty. mûrir is a Lively Beauty Curation cosmetics brand that pays respect to the diversity of individuals and helps shining a light on each person’s unique beauty. The French word mûrir describes the ripening of fruit, the blooming of flowers and the maturing process of humans. The brand mûrir stands for discovering one’s personal beauty and presenting it in full bloom. 
In addition to mûrir’s meaning of ripening (fruits) and blooming (flowers), the free circle symbolizes differences between people, just like fruits don’t look all the same and even flowers of the same type come in different shapes.

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