Since British-born Maximilian Davis took the creative reigns at Ferragamo in 2022, the Florence-based fashion house has gradually regained the global limelight with sharp collections that appeal both to its long-time fanbase, and more importantly, a new and younger demographic. Needless to say, the revival of Ferragamo has also spawned a new retail aesthetic which aims to convey its newly gained allure. At Isetan Shinjuku, arguably Tokyo‘s leading luxury department store, high-end brands go the extra yard given the increased prestige and exposure to sizeable, well-heeled clientele from home and abroad. Ferragamo already managed a shop-in-shop at Isetan Shinjuku for quite some time, but recently, a new branded retail space has opened on the third floor.

The design codes, laid down by Davis and his in-house design team, have resulted in contemporary backdrop of plastered walls, and also a small section clad in opulent Italian marble, paired with carpets in soft beige and green. Furnishings and fixtures include wall-mounted shelving and displays, in addition to a matching series of display cabinets, tiered displays and clothing racks. The new Ferragamo shop-in-shop carries a selection of the brand’s women’s apparel, accessories, bags and shoes. Mind you, simultaneously launched with this space is a Ferragamo men’s pop-up store at The Stage, the department store’s high-profile ground floor store section dedicated to a curated rotation of branded ephemeral shops. © superfuture