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ESTRO is a new brand of coffee capsules, the main advantage of which is new technologies that allow you to better preserve the qualities of coffee. It was planned to launch three product lines of different function and different price categories at once, so the main difficulty of the project was to create three lines of packages under a single brand. The packaging form factor was also defined in advance: a tube with a sticker.
The main solution is three different types of graphics, stylistically and meaningfully corresponding to the target audience of each of the three diverse product lines.
Designed by Anna Galsanova
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