Salon de Louis is a popular café among young women, with branches in Daikanyama and Omotesando, and is a source of Korean culture. The company opened its third store, the bakery-cafe “Salon de Louis Premium,” on the first and second floors of its newly constructed building in Ginza, Tokyo. Considering its location in Ginza, the Ginza store will carry on this concept with a more high-end, urban design.The store’s iconic features are the deep green theme color, crystal chandeliers, and a combination of brass and mirrors to accentuate these colors. The front of the first floor, seen from the sidewalk because it is a street-front store, is fitted with a bread display. The chandelier and folded ceiling are emphasized with indirect lighting and brass, and the fixtures are shaped like objects so that this space becomes a symbol of the store. The chandelier and the folded ceiling are emphasized by indirect lighting and brass, and the fixtures are shaped like objects. The chandelier hanging in the stairwell and the polygonal mirrors that reflect the chandelier give a sense of the space on the second floor while creating a sense of anticipation. The second floor is open to outside light, creating an open café atmosphere. Mirrors combined with molding on one wall provide a peek into the interior, which differs depending on where you sit, and also serve as a mechanism to inspire selfies for social networking. (Ryohei Kanda)
Designed by Roito, Photo by nacasa & partners
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