Mirra is an immersive VR gaming arena and bar that has opened its first U.S. location in Bellevue, Washington. This groundbreaking concept taps into the rising demand for interactive, tech-driven brand experiences, blending fully immersive VR gameplay with a social dining atmosphere. By combining cutting-edge technology with a welcoming environment, Mirra redefines retail as a destination for unique and memorable experiences.
Seattle’s strong tech and gaming scene made it the ideal location for this debut, signaling the future of retail as more than just a place to shop. Mirra transforms retail into a hub for connection and play, attracting gamers, social groups, and shoppers alike.
Seattle-based architecture firm Graphite Design Group collaborated with Mirra to create a cohesive space that balances advanced digital technology with a welcoming, industrial-inspired interior. The 10,708-square-foot venue features a gaming arena surrounded by wraparound seating, a full-service kitchen, and a bar offering globally inspired shareable plates and craft cocktails. The design nods to historical maker spaces with exposed brick, steel accents, and velour seating, creating an industrial yet comfortable atmosphere.
At Mirra, players engage in team-based VR games, with their avatars mirrored on large panoramic screens, creating an engaging experience for both participants and spectators.