Celebrating its tenth anniversary, South Korean fashion brand ADERERROR has revamped its retail space in Seoul‘s increasingly popular Seongsu shopping district. The new interior design of the store, which first opened its doors mid-2020, has been created by the brand’s in-house design team in Seoul, and has a main theme, dubbed Futourist: Imagination builds a new world, in addition to sub themes. The renewed store presents ADERERROR‘s special annicersary capsule collection, but also presents the brand’s new vision for the future while commemorating its archive from the past decade. Using the sub theme Turtle: The Pathfinder of Hyperspace, the chosen aesthetic aims to create an evocative shopping experience that goes beyond the notion of retail. As such, large-scale installations and objects, offset by a minimalist backdrop, effortlessly provide a visual narrative which adds both adventure and mystery. The latter experience is captured by a suspended glass turtle which also symbolises ADERERROR‘s continuous transformation. Additionally, there’s the concept of Hyperspace, which represents an innovative and future-oriented platform that connects the brand and its customers on multiple levels. © superfuture