Joō de Rolls cafe by ARTTA Concept Studio, Hong Kong

January 11th, 2017 by retail design blog

A combination of adorable and lady-like with a hint of class and elegance for a fresh design within this Japanese-French serving dessert house located at The ONE shopping centre, Tsim Sha Tsui. The three main colours used are mint green, gold-orange and grey-blue to enhance a sweet and harmonised environment. A touch of rose gold is used around the tables and counter desk to create a posh and luxurious finish.

The logo is inspired by the name – Joō de Rolls , with ‘Joō’ meaning queen in Japanese. The designers have interpreted this by using its main seller, churros to create a crown-like shape. From this design, it lead to interesting patterns that was then used around the interior to create an individual concept and introduce a fusion of a Japanese and French combined theme.

The cafe has a welcoming atmosphere, by having the counter table situated at the entrance to lure customers in and let them see fresh churros being made, alongside ice-cream and other beverages. With the addition of floor-to-ceiling windows that lets in natural lighting creates a warm ambience.

Design: ARTTA Concept Studio
Photography: Lawrence Tsang

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