![](https://retaildesignblog.net/wp-content/uploads/2020/02/Hyatt-Regency-Beijing-Shiyuan-by-CL3-Architects-01-300x300.png)
![](https://retaildesignblog.net/wp-content/uploads/2017/01/Joo-de-Rolls-cafe-by-ARTTA-CONCEPT-STUDIO-Tsim-Sha-Tsui-Hong-Kong.jpg)
A combination of adorable and lady-like with a hint of class and elegance for a fresh design within this Japanese-French serving dessert house located at The ONE shopping centre, Tsim Sha Tsui. The three main colours used are mint green, gold-orange and grey-blue to enhance a sweet and harmonised environment. A touch of rose gold is used around the tables and counter desk to create a posh and luxurious finish.
The logo is inspired by the name – Joō de Rolls , with ‘Joō’ meaning queen in Japanese. The designers have interpreted this by using its main seller, churros to create a crown-like shape. From this design, it lead to interesting patterns that was then used around the interior to create an individual concept and introduce a fusion of a Japanese and French combined theme.
The cafe has a welcoming atmosphere, by having the counter table situated at the entrance to lure customers in and let them see fresh churros being made, alongside ice-cream and other beverages. With the addition of floor-to-ceiling windows that lets in natural lighting creates a warm ambience.
Design: ARTTA Concept Studio
Photography: Lawrence Tsang
![](https://retaildesignblog.net/wp-content/uploads/2017/01/Joo-de-Rolls-cafe-by-ARTTA-CONCEPT-STUDIO-Tsim-Sha-Tsui-Hong-Kong01.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/01/Joo-de-Rolls-cafe-by-ARTTA-CONCEPT-STUDIO-Tsim-Sha-Tsui-Hong-Kong02.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/01/Joo-de-Rolls-cafe-by-ARTTA-CONCEPT-STUDIO-Tsim-Sha-Tsui-Hong-Kong03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/01/Joo-de-Rolls-cafe-by-ARTTA-CONCEPT-STUDIO-Tsim-Sha-Tsui-Hong-Kong04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/01/Joo-de-Rolls-cafe-by-ARTTA-CONCEPT-STUDIO-Tsim-Sha-Tsui-Hong-Kong05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/01/Joo-de-Rolls-cafe-by-ARTTA-CONCEPT-STUDIO-Tsim-Sha-Tsui-Hong-Kong06.jpg)