Lingyun Tang brand, dedicated to hot spring healing aesthetics. The design focuses on a number of key dimensions, aiming to accurately hit the target audience – light luxury hotel consumption environment.

In terms of visual presentation, the highly recognizable “hot spring rock” is used as a visual hammer symbol to deeply explore its youthful expression. Let the ancient hot spring rocks glow with new vitality, retain the visual assets of the brand precipitation, and make it a unique memory point of the brand. In the light luxury hotel consumption scene, product packaging should instantly seize the attention of consumers. Through the rhomboid checkerboard design to show the “spirit” gas of hot spring water, as if the spring jumps between the stones; Using fresh bubbles to interpret the “living” nature, as if you can feel the warm and nourishing spring water, giving the product a strong sense of healing, in line with the pursuit of high net worth people for quality and spiritual enjoyment.

In the packaging structure design, the diamond shape folding flattening structure is adopted. This not only breaks the stereotype of traditional packaging, but also brings novel experience to consumers, which is more convenient for storage and carrying, and perfectly fits the modern fast-paced and high-quality travel life. Moreover, considering the general trend of environmental protection, the selection of materials follows the principle of recycling environmental protection and sustainable development, so that consumers can enjoy the luxury experience at the same time, for environmental protection, highlight the brand social responsibility, and further enhance the brand reputation and product appeal.