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Kedrovka is a brand of plant-based milk crafted for those who care about their health, value natural ingredients, and seek unique, authentic experiences. Kedrovka produces cedar milk — a national Siberian drink that has been prepared by the indigenous peoples of Siberia since ancient times.

This time-tested recipe, passed down through generations, preserves the milk’s authentic taste and nutritional benefits, offering a product that not only nourishes but also tells a story. Kedrovka bridges the gap between tradition and modernity, inviting consumers to experience a piece of Siberia’s rich cultural heritage.

The packaging design reflects this connection to tradition through Siberian ornaments, stylized into cedar branches. These branches vary in thickness to indicate the milk’s fat content—thicker branches for higher fat percentages, creating an intuitive and elegant differentiation for the product range.

A standout feature is the modular design of the packaging. When displayed together, multiple packages create a seamless forest-like ornament, with endless unique variations depending on the arrangement. This dynamic interplay reflects the natural diversity of Siberian landscapes and invites consumers to engage with the brand on a deeper level.

Adding depth to the experience, the side panels feature real stories from elders of the Russian North, sharing their knowledge of cedar milk production. With Kedrovka, consumers not only enjoy a healthy drink but also embark on a journey through Siberia’s timeless traditions.

Designed by Maria Korneva

Via

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