Challenge:
Create a private label for the legendary sixth-floor Food Hall at KaDeWe — also known as the culinary heaven above Berlin.

Solution:
From brand house to house brand — the “Die Sechste” concept draws inspiration from the history and architecture of this Berlin landmark. The iconic façade becomes the key visual and serves as a graphic grid for all applications. From the distinctive wordmark, two custom typefaces were developed.

The result is a modern visual identity that seamlessly blends old and new, preserving KaDeWe’s heritage while pushing it forward.