The driving principle behind our design for Kimball’s new Chicago showroom is a shift from seeing the “showroom” as a place of exhibition to a series of experiences.
A two-sided volume defines the center of the plan; hospitality bar on one side, design studio on the other. Visitors circulate around this central mass exploring different vignettes – lounge, collaboration, heads-down, wellness – while in constant dialogue with the outside.

Lush Social Space
Bold, saturated colors and texture-rich materials create the feeling of a social space, rather than a museum of furniture.
In this design the showroom is reframed as a set of experiences rather than a display of product; a design consultancy rather than a sales floor.

Surrounding Cityscape
The surrounding city juxtaposes inner quietude as visitors engage in the various spaces, feeling energized by both an elevated, design-centric environment.