Bold new Coffee & Bakery brand inspired by the vibrant energy of Arabic coffee culture. Designed with a distinctly feminine yet universal appeal, Juwairya stands out in a market saturated with traditional coffee identities. The brand is energetic, dynamic, and highly illustrative, reflecting the lively spirit of its target audience—primarily women, but welcoming to all.

Juwairya is built to be adaptive, making it ideal for franchise expansion. Its flexible visual identity ensures consistency across diverse locations and formats, from boutique cafés to larger franchise outlets. To establish a strong and memorable presence, the name Juwairya was chosen for its boldness and feminine resonance, evoking both tradition and modernity. The brand identity centers on energetic, illustrative elements—dynamic shapes, vibrant colors, and expressive graphics—that capture the essence of Juwairya’s lively spirit.