First Jakarta, then Singapore, and now, Bangkok. We’re talking On‘s expansion across some of Southeast Asia‘s most alluring shopping destinations, and this new outpost in the Thai capital is likely its most prestigious. Nestled on the ground floor of ICONSIAM, the city’s only luxury shopping centre that’s alluringly draped alongside the Chao Phraya river, the On store opened its doors in collaboration with Singapore-based retailer Gill Capital. The retail space occupies a spacious 826 sqm. (8,891 sq.ft.) on the ground floor of the multi-storey shopping centre, and features a clean and understated design which pairs natural inspiration with cutting-edge innovation. As such, ample cues have been taken from the bucolic beauty of the well-known Blue Spring in the rugged countryside of the northern Khon Kaen province, resulting in an intricate constellation of curved design elements, locally inspired textures, and Swiss-engineered precision which beautifully captures the narratove of On and its coveted product range.

So, what can be found on the premises? First and foremost, there’s an interactive Magic Wall which allows shoppers to explore On’s wide range of coveted running shoes. Hidden drawers within the wall hold a full-size run of the brand’s latest footwear, allowing full interaction with the products and receiving expert guidance from the sales staff. Additionally, readily available displays provide information on the technology behind On’s innovative CloudTec cushioning and Speedboard technology. The On retail space is divided into four sections, each showcasing a different product segment—performance running, performance training, performance all-day and tennis & kids. And that’s not all. Similar to other stores On across the planet, the new Bangkok outpost aims to become a hub for the local running community, hosting a variety of ongoing community initiatives, including weekly run clubs, specialised training, and interactive workshops. © superfuture