Finca La Pedrita is the expression and synthesis of a unique land and a know-how that elevates craftsmanship into an object of desire. Finca La Pedrita is the unique taken to its highest expression.

GOALS

– To create a narrative that reinforces the iconic character of this wine, elevating its perception as the most iconic of the winery.
– To transmit the uniqueness of the estate and the mastery of the enological work behind each bottle.
– To design a visual identity that captures the essence of what is small and exclusive, with a language that balances delicacy and strength.
– To generate desire, emotion, and prestige at every point of contact, anticipating the exceptionality of the wine from the label.

PROPOSAL

The creative concept is based on the idea of discovery. Just as the winemaker recognized an unexpected potential in this plot, we wanted each bottle to convey that sense of a find. The estate becomes the protagonist : its aerial view, the texture of its limestone soil, and the footprint of time inspire the label, the tissue paper, and the neck collar.

The design invites a journey that begins in the vineyard and culminates in the glass. The coordinates where it is located are pinpointed, marking the very spot where visits begin for those who come to this impressive plot.