K9pal | Premium Nutrition Brand

K9pal is a premium nutrition brand designed for the modern, conscious dog owner. The goal was to establish K9pal as a transparent, high-quality brand that radiates purity and trust, breaking away from the cluttered and “noisy” tropes often seen in the commercial pet food aisle. We built the brand identity around the concept of “Fresh Balance,” pairing scientific precision with a sleek, minimalist aesthetic inspired by the elegance of the Dalmatian coat.

Design Approach

The packaging utilizes a dominant white canvas to evoke cleanliness and safety. This “radical whiteness” is contrasted with bold black typography and playful Dalmatian imagery, creating a confident look that commands attention on the shelf through simplicity.

We developed a unified design system for multiple SKUs, featuring:

Line Art Illustrations: Custom minimalist outlines infuse the brand with a playful and friendly character, emphasizing the active and joyful lifestyle of our canine companions.

Clear Hierarchy: Modern sans-serif typography ensures high readability across all packaging formats and digital platforms, maintaining a clean and structured look.