French Paté celebrates rustic French gastronomy through a warm, artisanal jar design that feels at home on a farmhouse table as well as a gourmet deli shelf. The handwritten logotype and expressive animal illustrations were crafted to convey authenticity, traditional recipes, and a sense of friendly imperfection that stands out among more industrial pâté brands.

The glass jar with coloured twist-off lid and paper wrap was chosen to highlight the product’s premium texture while offering strong shelf impact and clear flavour navigation across the range. Each variant uses its own illustrative animal and accent colour to help shoppers instantly recognize their favourite recipe and build strong brand recall within the French Paté portfolio.