OTTO’S 72 by Robin Krstic
posted by retail design blog on 2026-01-14
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Otto’s 72 is a beer brand rooted in classic brewing and honest design. Inspired by retro labels, the identity uses strong typography, a disciplined grid, and a restrained color system to create a timeless, cohesive range.
Featuring a West Coast IPA, Classic Lager, and Original Pils, each beer is defined by clarity, balance, and character.
Just beer. Done right.
Designed by Robin Krstic
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