Pieter Mulier‘s five-year tenure as ALAÏA‘s creative director has not only put the brand in the global limelight, but also boosted demand, and consequently, a rapid expansion of its retail network. Hot on the heels of a store opening in Beijing, an event we’ve covered in a previous post, ALAÏA has set its sight on another booming luxury market, opening up shop in Bangkok. The fashion house, which is based in Paris, has secured a unit on the premises of Central Embassy, one of the leading luxury shopping centres in the city. Once again designed by acclaimed Swedish architecture practice Halleröd, and similar to the store in Beijing, the retail space comes with a playful façade comprising multiple illuminated perforations. Inside, polished white marble flooring stretches as far as the eye can see, while on one side, two counters seemingly protrude from below. The side walls are lined with tiered shelving, also crafted from marble, and sleek metal clothing rails. Furnishings comprise elegant stools and matching benches, all custom-designed by Philippe Malouin, a British-Canadian designer based in London. Additionally, and armchairs by Brazilian designer and architect Sergio Rodrigues bring a more tactile register, featuring solid architectural frames offset by supple cushions. This considered curation of collectible design, echoes Azzedine Alaïa’s vision of integrating exceptional pieces into his environments. The new ALAÏA store stocks a curated selection of apparel, bags, accessories and shoes. © superfuture