Cutler delivered the design and execution for the new Joydrop store in Calgary, Canada. The interior finishes and colour pallet is a modern interpretation of a nostalgic Parisian street front. The exterior French door display brings a new approach to showcasing the store’s unique merchandise. A herringbone floor pattern beckons the eye down the length of the long retail space.

Inside, the furnishings are all refurbished antiques – an eclectic mix of jewelry rests atop. The exterior signage is subtlety highlighted by beautiful tin tiles painted white in patchwork pattern. In the posterior of the store, Cutler designed the L-shaped jewelry display cabinet, as well as the wall graphic behind the fixture.

Design by Cutler