Atipico is a small fashion accessories company selling its first product line Coloured Dress Shoe Laces. Our brand proposal needed to look timeless, trendy and yet sophisticated to communicate Atipico brand values based on quality and colour. We think the product should do the talking, so we’ve designed simple and sleek packaging with a bespoke pocket window to fit and display the laces, and a handy insert card featuring instructions for the different lacing styles, so they also make a wonderful gift.

Each Shoe Laces has its own package and personality based on Pantone colour (matching the product colour) hold together by a common aesthetic. To express quality we used specifically GF Smith Colorplan which added the tactile look and feel with a smooth but rough fine uncoated finish.

Photography by Francesco Foroni