Project of branding, packaging and product design for Russian brand of loose leaf tea and beautifully crafted teaware named YUZU Tea Room.

Tea is extremely popular and common drink Russia. But the perception of the drink is very traditional and conservative. The purpose of this project was to create a distinctive personality in the competitive marketplace and change perception towards the tea in Russia by putting a lot of emphasis on making tea modern and relevant.

Designer: Evgeny Muho

via Packaging of the World