Fedrigoni – Leica X2 paper wrapped camera

February 24th, 2014 by retail design blog

Fine Italian paper makers with 125 years experience, Fedrigoni find their top quality paper wrapped around Leica‘s popular X2 camera. Chosen – their pearl embossed Constellation Jade paper, replacing the usual leather band wrap on a run of just 25 cameras. Testament to the products durability, the icy cool covering is said to give just as much protection as its hide equivalent, able to withstand fast and slow temperature changes from -40 ° to +70 ° C and abrasion tested over 400 times.

The intricate packaging references an old-school paper sample book, the lucky buyer having to unwrap 16 layers, each telling part of the Fedrigoni story, whilst reminding us all of the sustainability issues around plastic packaging. The release date yet to be announced, check out the gallery as well as the film below, with all its breathy, emotional commentary.






http://www.selectism.com/2014/02/07/leica-wrap-their-x2-camera-in-fedrigoni-paper-for-limited-edition-run/#

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