The opening of Ginza Six may currently be headlining retail news in Tokyo and far beyond, but it’s not the only venue in town where brand statements boldly manifest. Acne Studios pitch in across town in Shibuya with a sleek new boutique that’s dedicated to its revived denim line. Now somewhat called Blå Konst or Blue Art in a tongue-in-cheek way, the Swedish brand intentionally picked the Japanese capital to launch the first store, thanks to its flourishing and fast-evolving youth scene. The Acne Studios Blå Konst store’s location right next to a fly-over of the Yamanote railway line signals the offbeat yet beautifully executed design that’s to be found inside.
Occupying 70 sqm. [754 sq.ft.] set across the first and second floors of a modern midrise building, the setting concocted by creative director Jonny Johansson includes stainless steel cubes, clothing racks in a golden hue, and mirror displays, all tied in by wall-to-wall fluffy blue carpeting. As said, this is Acne Studios’ first retail space dedicated to its denim line, and as such it carries the full range of its men’s and women’s jeans, in addition to apparel, shoes and accessories.
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