Aromayur identity & packaging by Zooscope

April 24th, 2017 by retail design blog

Identity & packaging design for Aromayur, a new line of all-natural products by Hem Corporation; India’s leading perfumed incense company. The single stroke logo evokes wafting fragrance and resembles a seal to give the identity a luxe feel. The packaging illustrations use an underlying grid that adapts to different variants giving the company flexibility to launch fragrances. Custom artworks were made using scent ingredients to create a premium, natural and vibrant identity.

Designed by Zooscope

https://www.behance.net/zooscope

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One thought on “Aromayur identity & packaging by Zooscope

  1. The design is an example of ‘simplicity as it’s best’. The curves and lines magnifiy the brand style of Hem. Color codes create a subconcious class.

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