LIVE! is a brazilian brand focused on fitness, beachwear e casual clothing for women that begun its expansion through franchising in 2015 with a new store design created by FAL Design Estratégico. The concept balances references brought from sports universe with femininity, resulting in a cozy environment that reminds a pilates studio and brings the feeling of outdoor lifestyle, both characteristics of LIVE!’s costumers. The store also has strategic spaces for the beautiful starry campaigns and visual communication in general. Besides the retail chain’s success in Brazil, LIVE! is expanding overseas, beginning with two stores in USA.

Design: FAL Design Estratégico