Around the corner from the iconic Dior flagship store on swanky Avenue Montaigne, the brand has relocated the boutique for its Dior Homme line in this neighbourhood to a bigger location. Occupying 300 sqm. [3,229 sq.ft.] set across two floors of a mid-19th century building, the store interior features Dior Homme’s latest retail aesthetic.

Modernity and elegance are blended by way of a balanced palette of subtle colours, pure materials and a changing set of volumes. Natural light also plays an important part, flooding large parts of the premises, but also being reflected by the translucent white resin structures, and in a way it’s blurring the divide between the interior and exterior. The new Dior Homme boutique carries the line’s full range of men’s apparel, accessories and shoes. adding up to the most discerning demographic of male shoppers is exclusive bespoke tailoring, custom orders and personalization services.

Photography: Adrien Dirand

via Superfuture