The LACOSTE legend was born in 1933, when René Lacoste revolutionized men’s fashion, replacing the traditional woven fabric, long sleeved and starched shirts on the courts, by what has now become the classic LACOSTE polo shirt. Today, LACOSTE has become a lifestyle brand which combines elegance and comfort and expresses itself through a large collection of apparel, footwear, fragrances, leather goods, eyewear, watches belts, home textiles and fashion jewelry. LACOSTE builds its success on the essential values of authenticity, performance and elegance.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog