The store concept & design is the result of the collaboration of Nike Brand design Europe and Nike Italy, with New Store Europe taking the concept and turning it into reality. Juventus Merchandising, under the supervision of their sponsors Nike, appointed New Store Europe to manage the whole production process – project management, construction management and installation. Work on site took just two months. The result is breathtakingly beautiful, in keeping with this temple of football.

http://www.newstoreeurope.com/en/news/848-new-juventus-turin-store
http://www.living24.it/juventus-store-a-torino/0,1254,58_ART_5556,00.html