The world’s largest Porsche Design store opens in New York’s SoHo district. Housed in a typical cast-iron building on West Broadway, the new store displays the entire product range of the Porsche Design luxury brand in more than 250 square metres of space. No other Porsche Design store has a comparable shop concept with its inimitably equipped shop floor, an especially designed wall showcasing the brand’s history of almost 40 years of ‘Iconic Style’ and an exclusive 50 square metres VIP shopping area.

Shoppers can peruse the collection from luggage and eyewear to watches, jewellery, smoking accessories, mobile phones and writing tools. Besides the men’s collection and extended ladies’ collection of leather jackets, premium jeans and upper wear, the store also includes an exclusive and specially developed SoHo collection. There is a separate area for watches and a lounge area for customers.

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