On Wednesday May 30th, 2012, JM Visuals created the decor for the Banana Republic launch party of it’s newest men’s fragrance Wildblue at The Standard East Hotel in the East Village, New York City. The launch party took place in the hotel’s penthouse; where the floor to ceiling glass windows were transformed into blue tinted windows, to emulate the fragance bottle. The Wildblue top notes are sage and tea; middle notes are cedar and woodsy notes; base notes are vetiver and musk. These notes were the inspiration for the fragrance vignettes for the event.