Laka brand launches a chain of express manicure services in the leading shopping malls in Israel and challenges with a bold and innovative design. The concept for Laka combines the aesthetics of two seemingly contradicting worlds- the beauty world and the industrial world. The result is a fun, trendy and flirty design that speaks in the language of its customer (mostly young girls and women) and creates an uncontrollable urge to pamper your nails on the go!

Designed by Bilgoray-Pozner

About the Bilgoray-Pozner studio
Bilgoray-Pozner studio headed by Keren Pozner and Shmulik Bilgoray is a leading retail design firm in Israel. Tt was founded in 1998 with the recognition that the interior design of a business is a critical aspect in its marketing strategy. It is a way for conveying a message to the customer, enhancing the shopping experience and fine tuning the brands values. The studio provides solutions to businesses from the initial concept & budgeting phase through planning, designing and construction. The studio has worked with some of the largest retail brands in Israel including Renuar, Roladin Bakery, H&M, CrazyLine, TwentyFourSeven, Hangar, Café Cafe and many more.