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The second Freshly Store has already opened its doors, a 100m2 space at 46 Fuencarral (Madrid). After the success of the first space in Barcelona, the Freshly Cosmetics team has once again joined forces with the Valencian studio CuldeSac for this new challenge.

A space that is the evolution of the previous one. CuldeSac’s work has focused on translating the firm’s website into space. If this natural beauty brand was born as an e-commerce, Freshly Stores must show that same nature. A space that has the online content and adds a social dimension by encouraging contact between the brand and its more than 500k thousand followers. This is how the new Freshly Store is launched, a space designed for its target: : Millennials and Generation Z.

Client: Freshly Cosmetics

Designed by CuldeSac

Photo by David Zarzoso


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