For 51East, one of the leading luxury retailers in Qatar, Dobas has developed a boutique that invites to discover. The sales area of 1000m2 was segmented into spatial units and tailored to the corresponding range. In cooperation with the textile designer Claudia Caviezel, a central mural was created, which is reflected in various locations in the boutique as a backlight eye catcher.

Especially for this project, Dobas has developed a shelving system with integrated power supply so that the display shelves equipped with light can be freely moved and exchanged. High-quality materials and surfaces reflect the value of leather goods and accessories and generate an unmistakable character.

Concept, planning and execution: Dobas AG
Photography by dow photography