A concept store is not just a space to sell things simply, but a space of the first contact point to meet customers and to embody brand image. Opened lately within Sea World in Shenzhen, China, the first Vivo Lab maximizes their aim to deliver pleasure to users. It invites people comfortably as a space expressing the brand’s features naturally rather than emphasizing their products.

Vivo Lab is based on the theme of ‘Uniquely Me’. Its environment is established to allow the users to develop their unique figures different from the others as contents. It is a core concept to encompass all about the brand as well as its space. Its differentiated strategy is to make the users feel fun, make memories, and get newness through Vivo.