adidas UK were excited to showcase its Stella McCartney Golden Ultra Boost as it marks the start of Harrods’ Elegance Campaign, taking over the largest window on Hans Crescent in the process. Visually striking, yet elegant, the Stella Mainline toolkit would aid adidas in telling a compelling story, using contemporary movement to really bring the story to life.

In addition to a cognizant and dynamic Launch Zone, Design4Retail were commissioned to produce a strong, attention grabbing window display design that would show-off the new golden shoe’s undisputed authority and elegance.