Royal Ceramica pavilion at Cersaie 15 by Paolo Cesaretti, Bologna – Italy

March 8th, 2016 by retail design blog

A project combining sleek decoration with a bit of mistery in a place devoted to business transactions. From the entrance, a combination of overlaying patterns leads the visitor to a main lobby space where discuss and
negotiate. First he has to cross two galleries. The first one shows large suspended horizontal and vertical ceramic panels, suggesting a wide range of possible combinations. The exhibition in the second gallery overwhelms him. The visitor is inside the tiled displays admiring decorations and details in big arrangements. A sense of luxurious wideness embraces him during the visit. The whole space is isolated from the outside through perforated panels recalling privacy and exclusivity, both representative of a specific marketplace idea.

Designer: Paolo Cesaretti
Design team: Paolo Cesaretti, Paola Danesi
Visual design: Claudia Astarita
Contractor: Veneta Allestimenti
Photo: Lorenzo Pennati, Strefano Stagni

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