Shenzhen Super Normal Design was entrusted by the brand to create a new Heytea store in Chongqing City. As working on this project, the designers broke with the convention of store design, which is usually too dependent on commercial logic. In contrast, they spent plenty of time visiting and investigating the local culture, history and customs, and then incorporated their thoughts gained in this process into the design. By adopting such a design approach, Super Normal intends to work with Heytea to create a series of stores under a “Normal City” Program.