“We are few lively minds, with strong roots and bright look for the future. This is our effort to create a new form of product-based multinational community. The Society27 idea is to be in constant metamorphosis and create one coherent group of like-minded people, through the things we create. Currently we are developing our first product that will be connecting the first Society27 members. It is the Sneaker/Shoe. The idea behind it is to be a clean, high quality materials product, that would be developed in only 27 pairs. We would be happy, if you LIKE our idea and support us trough this journey we are taking into the wildness of design, fashion and networking.”

http://www.thedieline.com/blog/2011/1/17/society27-sneakers.html